Intellectual Property and Innovation Strategy

Received:October 10, 2017  Revised:October 10, 2017

Key Words:  Strategy, Innovation, Intellectual Property

Author NameAffiliation
Can Huang* Zhejiang University 
Frans Greidanus Zhejiang University 
Tony W. Tong Purdue University 
Kenneth G. Huang National University of Singapore 

Hits: 600

Abstract:
      An increasing amount of inventive activities now take place in emerging economies, beyond the traditionally innovative triadic regions of Europe, Japan, and the United States. Among the emerging economies, China has emerged as an important country in terms of R&D investment and activities. To protect innovations generated from R&D activities, firms can rely on formal intellectual property (IP) such as patent, trade mark, registered designs and copyright but also can use a range of alternative appropriation mechanisms (informal IP), such as secrecy, confidentiality agreements, lead time, complexity or complementary assets. In this symposium, the speakers aim to shed light to the research questions such as how companies in China leverage formal IP or alternative mechanisms to appropriate returns from innovation, how institutional environment and policy changes affect the firms’ strategies and behaviors and whether the companies with different ownership are impacted differently by the institutional change. They aim to deepen the discussion of the issues by bringing in insight from academia and industry as well.

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