| Female Businesspersons’ Creativity Processes: The Impact of Gender-Professional Identity Integration (G-PII) |
Received:October 13, 2017 Revised:October 13, 2017 |
Key Words: Female businesspersons, Gender-Professional Identity Integration (GPII), Creativity processes, Creative idea production, Creative idea selection. |
| Author Name | Affiliation | | Chi-Ying Cheng* | Singapore Management University | | Yi Wen Tan | Singapore Management University |
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Abstract: |
| This paper examines how women in male-dominant professions manage their seemingly conflicting gender and professional identities and its impact on creative performance, both on creative idea production and selection. We hypothesized that the individual differences in women’s gender-professional identity integration (G-PII)—the extent to which their gender and professional identities are perceived as compatible or in conflict with each other—would predict creative idea production and selection. Study 1 showed that, female business students with high G-PII were more creative than those with low G-PII, when it came to producing slogans for new products targeting female users. However, they were not better when performing general creativity tasks. In a different task that involved selecting creative slogans, Study 2 found that women with high G-PII outperformed those with low G-PII. These findings suggest that the psychological management of gender and professional identities could be associated with the accessibility of identity-related knowledge sets, which in turn influences various creativity processes. Theoretical and practical implications are discussed. |
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