WHAT MAKES ENTREPRENEURS HAPPY IN AN EMERGING ECONOMY? ANALYZING INFORMAL INSTITUTIONS

Received:October 16, 2017  Revised:October 16, 2017

Key Words:  entrepreneurs’ subjective wellbeing, generalized trust, occupational status, gender, and emerging economy.

Author NameAffiliation
Rui Li Peking university 
Di Fan* Curtin University 

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Abstract:
      From a social capital perspective, entrepreneurs’ payoffs are embedded in and affected by their institutional settings. Utilizing multi-sourced data from 785 Chinese entrepreneurs, the study examines how informal institutions may influence their subjective wellbeing. This study finds that generalized trust as an informal institution is positively associated with entrepreneurs’ subjective wellbeing. This association is moderated by other two informal institutions: occupational status and gender difference. The study contributes to the entrepreneurship literature by analyzing how informal institutions are related to entrepreneurs’ subjective wellbeing in an emerging economy context, arguing that the happiness of entrepreneurs can come from trust, which is enforced by occupational status and gender difference.

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