Chinese Organizational Culture via Value Statements: An Emic-Etic Yin-Yang Approach

Received:October 16, 2017  Revised:October 16, 2017

Key Words:  organizational-culture, Value-Statements, comparative-Culture, National-Culture

Author NameAffiliation
Bradley J koch* Grand Valley State University 
Yiheng Deng Southwest University of Finance and Economics 
Pamela Lynn Tremain Koch Grand Valley State University 

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Abstract:
      In contrast to previous organizational culture research in China, which has focused on experienced culture often using instruments based Western theories and expectations, we explore aspirational culture as defined in published value statements on firms’ websites. We analyze 241 American and 277 Chinese value statements using a hybrid emic-etic approach that allows each culture to inform and define the other. Our exploratory study produced three main findings. First, the uniquely Chinese aspirational organizational culture values identified from our emic-etic hybrid approach are similar to experienced values identified in previous emic studies of Chinese firms’ organizational culture. Second, with regards to the influence of a firm’s external environment on its aspirational values, we find that these values are more influenced by the firm’s national culture than its industry’s environment. Finally, we find that our emic-etic hybrid approach leveraged Chinese organizational values to further define the organizational values of American firms.

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