NARCISSISM AND LEARNING FROM ENTREPRENEURIAL FAILURE

Received:October 16, 2017  Revised:October 17, 2017

Key Words:  learning from failure, entrepreneurship, narcissism, failure costs

Author NameAffiliation
Yiran Liu Tianjin University 
Yong Li* State University of New York at Buffalo 
Xiling Hao Anhui University of Financea and Economics 
Yuli Zhang Nankai University 

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Abstract:
      Failure provides an opportunity for entrepreneurs to learn but learning from failure is not automatic. Why do some entrepreneurs learn less from failure than others? In this study, we propose that a narcissistic personality can be an obstacle to learning from entrepreneurial failure. We further suggest that the costs of failure, especially social costs, will reinforce the adverse impact of narcissism on learning from failure. Our empirical analysis provides supportive evidence.

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