THE IMPACT OF TRANSACTIONAL AND RELATIONAL CORPORATE POLITICAL STRATEGIES ON CHARITABLE DONATIONS

Received:September 20, 2017  Revised:September 20, 2017

Key Words:  Corporate Political Strategy, Transactional, Relational, Corporate Social Responsibility

Author NameAffiliation
Qi Li* The SC Johnson Graduate School of Management at Cornell University 

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Abstract:
      This paper examines the impact of transactional and relational corporate political strategies on corporate social responsibility. Using a nationwide longitudinal survey dataset of Chinese entrepreneurs, I differentiate transactional from relational political strategies and show how they affect corporate charitable donations differently: transactional political strategy, including entrepreneurs’ political appointment and firms’ political liaison, have positive effects; whereas the relational ones, including entrepreneurs’ political ideology and political adherence, have a negative influence. Meanwhile, the positive effects are weaker and the negative ones are stronger as the level of institutional development increases. This study contributes to a better understanding of the complex effects of corporate political strategy and how it varies depending on levels of institutional development. In addition, it sheds light on private businesses in China, and deepens our understanding of Corporate Social Responsibility (CSR) research and practices.

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