The Management Transformation of Huawei

Received:October 09, 2017  Revised:October 09, 2017

Key Words:  Strategy Process, Change Management, Routine, Organizational Capability, China

Author NameAffiliation
Johann Peter Murmann* UNSW Business School 
Xiaobo Wu0 Zhejiang University 
Bin Guo0 Zhejiang University 
Can Huang0 Zhejiang University 

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Abstract:
      The symposium will report on a book that we just published on the growth transformation of the Huawei from 1987 to 2017. Earlier accounts of success Huawei emphasize cost advantages, customer centricity, the strategy of first entering peripheral markets before competing in core markets, and the gradual buildup of ever more sophisticated technological capabilities that will make Huawei a leader of the next generation 5G mobile telephony. As our research progressed, it became clear that at the center of Huawei’s success also lies the organizational capability to continuously transform itself. For this reason, we made the decision to write a book entirely focused on Huawei’s transformation since its beginning, using as the overarching analytic lens the theory of routine-based organizational capabilities. The symposium will present the major research findings about how Huawei was able to transform itself through a series of major initiatiatives.

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