| The Influence of Rewards on Creativity: the role of selectivity of the rewards |
Received:October 15, 2017 Revised:October 17, 2017 |
Key Words: rewards; creativity; reward selectivity; self-determination; TTCT |
| Author Name | Affiliation | | Ranran Li0 | Soochow University | | Chu-yen Lin* | Soochow University |
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Abstract: |
| The effects of rewards on creative performance have been controversial, recent research has shifted its attention to the conditions that likely interact with rewards to simultaneously determine creativity. Based on Self-determination theory and Cognitive evaluation theory, rewards that emphasize external regulation or control may diminish intrinsic motivation and consequently reduce creativity. The effects are determined by how individuals interpret those rewards. The perception of being externally controlled, triggered by rewards, is important in predicting the effects of the rewards. Previous studies have already looked into how locus of control beliefs influence people’s perception towards rewards. In this study, however, we examined the effects of context in which rewards are rendered towards reward-creativity relationship. Specifically, we propose that selectable rewards have a more positive impact than non-selectable rewards since the former may not threaten the perception of self-control and individuals’ need for autonomy. After having tested 36 college students using within-group experimental design, with selectivity of the rewards being manipulated and creativity being measured by Figural TTCT (Figural Torrance Tests of Creative Thinking), the study did demonstrate that reward selectivity plays an important role in reward-creativity relationship. Practical implications are discussed. |
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